Looking at new opportunities & ideas that supermarkets can benefit from
One of my main passions is innovation & ideas. I am fascinated on how problems, culture, human behaviour translates into business & products.
For example, from one perspective we have the smart phone because of our strong need to communicate. – When I was a child my father use to say a proverb to me when I was struggling with solving problems. He said “Necessity is the mother of invention”
In this post I will explore 3 main ideas after analysing what supermarkets are doing and how they can innovate.
- WFH – FoodBoxes
- FoodIQ – Smart Food Choices
- Social Media – Online behaviour with regards to recipes & foodboxes
Some of the problems that I see is the array of choices we have in a supermarket and our unbalanced diets.
I’m interested on how we can leverage data & social influence by creating a valuable user experience that can help us make more balanced food choices, especially considering the recent state of public health.
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